Simply Beverages keeps things simple. And in a complicated world, sometimes the simple things are best. For our Say Yes to Simple campaign, we gave Simply their first new spokesperson in 20 years, added a dollop of charm and created ads that focused on their simple, real fruit ingredients.

Then, we brought the campaign to social by using our label to simplify some of the world’s most complicated subjects. Here are a few of my faves.

Senior Copywriter: Randi Cantrell
Senior Art Director: Jaclyn Co
Creative Director: Andrew Siegel
Creative Director: Luis Nunez
Executive Creative Director(s): James Beikmohamadi + Sherman Winfield