Smartwater launched a new alkaline product with elevated pH and added antioxidants, so we launched a new brand campaign called Elevate How You Hydrate.

When working on the social extensions, we communicated the campaign line through the simple but powerful visual language of … well, elevating. Elevating our product, elevating our talent. You get it. Hey, the pH might be 9.5 but this work is a 10.

and who doesn’t love a little bts?

ACD Copywriter: Me
ACD Art Director: Jaclyn Co
Creative Director: Jess Elwood
Creative Director: John Potter
Group Creative Director: Kyle Gracey
Executive Creative Director: Glen Scott