Smartwater has always done things unconventionally. Like that one time when … instead of just using global goddess superstar spokesperson Zendaya to uplift our bottles, we used her to uplift unconventional fashion designers. First, Zendaya wore their custom-designed looks in our broadcast spots, then we went straight to the source for some designer-focused social content. Hey, we even got a shout from High Snobiety for making ads that were “a fashion feast.” Dope.
Smartwater has always done things a little unconventionally. Like the time when … instead of using global goddess superstar spokesperson Zendaya to uplift our bottles, we used her to uplift unconventional fashion designers. First, she wore their custom designed looks in our broadcast spots. Then, we went straight to the designers for some bts social content. Hey, HighSnobiety called our ads “a fashion feast.” Dope.
ACD Copywriter: Me
ACD Art Director: Jaclyn Co
Creative Director: Jess Elwood
ACD, Copy: Me
ACD, Art: Jaclyn Co
CD: Jess Elwood