Say what you will about Pete Davidson. No matter how you feel about the guy, it’s hard to deny he’s spent the last couple years leveling way, way up. From his career, to his partnerships, to his dating life … he’s been elevating his life in unconventionally smart ways. So, he was the perfect fit for Smartwater’s Elevate How You Hydrate campaign.

But Pete’s not a gatekeeping kinda guy. So, to extend the brand campaign to social, we asked him to share some advice and help others elevate their lives too.

Senior Copywriter: Me
Copywriter: Cody Turk
Senior Art Director: Jaclyn Co
ACD Art Director: Shiva Majidi
Creative Director: John Potter
Creative Director: Jess Elwood
Group Creative Director: Kyle Gracey
Executive Creative Director: Glen Scott